Samira AIT BOUIZERGAN LALIER

Since the 1980s, Samira Ait Bouizergan Lalier has shaped the French visual landscape with rare exigency. Her career began in the vibrant world of photographic press agencies, first at Tempsport, then at the prestigious Cosmos agency, where she rose through the ranks to become head of photographers. During these pivotal years, she learned to detect the power of a narrative through a single shot, managing major photo stories and refining her eye for visual storytelling.

In 2009, drawing on this expertise, she founded VISUELLES, an audiovisual agency where the union of art and technique became her signature. Under her direction, the agency produces unique content, combining communication strategy with cinematic aesthetics. An active member of the Les Filles de la Photo network since 2022, she is also committed to the recognition of women in photography and the transmission of expertise. Her career path, spanning from executive production to artistic direction, makes her a complete expert, capable of transforming a visual intention into a memorable work, driven by an enduring passion for the evocative power of the image.

At Rocabella, Samira Ait Bouizergan Lalier develops a residency project focused on enhancing the intangible and visual heritage of the estate. Drawing on her experience as a photo editor and agency director, she envisions this stay as a content creation laboratory where the image becomes a bridge between the history of the Riviera and contemporary creation.

Her project, entitled 'Regards Croisés à Rocabella' (Crossed Perspectives at Rocabella), involves orchestrating a series of audiovisual and photographic productions that capture the soul of the estate. Leveraging her network within Les Filles de la Photo, she plans to invite talents to cast a fresh eye on the villas and Mediterranean gardens, transforming the location into a study of light and architecture.

This work goes beyond mere documentation: it involves building a comprehensive image and narrative bank that will serve as the foundation for the estate's prestige communications. Samira brings her expertise in artistic direction to the service of the exceptional, ensuring that every piece of content produced reflects the elegance and serenity of Rocabella. For her, this residency is an opportunity to prove that brand image, when treated with artistic sensitivity, becomes a tool for heritage preservation and a universal vehicle for emotion.