Case study: A strategic seminar at La Rocabella

Written by Carla | Published on September 29 2025

Retreat

Background and purpose

An international company brought together 50 participants (including 12 members of the Management Committee) for a three-day seminar with full board.
The objective: to go beyond the traditional approaches to business seminars by integrating a integrative support — linking strategy, human relationships, organizational health and sustainable development.

The challenge was twofold: to offer a high-end experience while respecting a average budget of €900 per person, thanks to a mixed configuration:

Single rooms for the management committee.
Twin rooms for the other participants.

Detailed course of the seminar

Day 1 — Arrival & immersion

Personalized welcome at Hyères airport, private transfer to Rocabella (25 min).
Installation in privatized villas (Corniche, Folie, Bastide, Cottage).
Welcome drink on the panoramic terrace.
Opening session in the Caravelle room (200 m²): strategic framework and presentation of the integrative seminar.
Mediterranean dinner facing the sea.

Day 2 — Cohesion & collective work

Yoga at sunrise on the Belvedere, followed by a healthy breakfast.
Plenary morning : workshops on integrative governance, led by coaches.
Lunch outside, local products.
Sub-group workshops in different spaces (Temple, terraces, library): problem solving, collective innovation.
Wellness afternoon: individual massages (20 people), swimming in the private cove.
Friendly evening: Provencal dinner and dance party at the Temple (up to 2 am).

Day 3 — Transformation & action plan

Meditation session and guided breathing.
Restitution workshops : highlighting the new dynamics observed, identification of obstacles, development of a collective action plan.
Closing lunch around the infinity pool.
Departure of participants by private shuttle to the airport.

Budget & ROI

Total budget : 45,000€ (900€ per person for 50 participants).
Included: accommodation, full board catering, privatization of the estate, workshops, transfers, wellness activities.
Comparison : a palace like Saint-Tropez or Cap-Ferrat would have cost between 120,000€ and 180,000€ for an equivalent configuration.
→ Economy achieved : approximately 60% compared to direct competitors.

Results

Overall satisfaction rate : 96%.
Participants who found the experience “more inspiring than their previous seminars” : 92%.
Perception of strengthened cohesion : 88%.
Integration of decided action plans : 85% of the commitments made during the workshops were implemented within 6 months.
Estimated ROI :
- Reduction of costs related to managerial tensions and turnover: -20% over 1 year.
- Acceleration of 2 strategic projects thanks to the clarification provided during the workshops.
- Internal assessment: estimated added value of €250,000 (x5 in relation to the seminar budget).

Participant testimony

“It was a new format! Seeing relationships settle, untangle and develop in this way is a real accelerator.”

“This seminar was a revelation. Far from the classic conference hotel formats, Rocabella's Mediterranean setting has transformed our exchanges. I particularly appreciated the balance between strategic thinking and well-being. It allowed me to come back more aligned and with renewed energy.”

“Our previous seminars often lacked cohesion. Here we experienced something different. The workshops in the Temple and on the terraces offered us a unique atmosphere to discuss complex topics. Beyond the work sessions, shared time — yoga, meals, walks — made it possible to build authentic relationships. The benefits are already being seen: more fluidity in our internal interactions.”

“This seminar marked a turning point in the way we collaborate. The setting of Rocabella, with its sea view and its modular spaces, encouraged an essential perspective. I have noticed a real evolution in the discussions: less tension, more listening and more commitment. The integrative format, which combines strategy, personal and collective development, is a real accelerator. We not only clarified our priorities, but also strengthened our relationships. In my opinion, the investment is largely justified by the measurable impact on our performance.”

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Conclusion: why Rocabella has become the reference for high-end seminars

By combining a exclusive Mediterranean setting, a flexible hosting configuration, of varied event spaces And a competitive price-quality ratio, Rocabella is the ideal address for multi-day seminars on the French Riviera.

The domain makes it possible to orchestrate transformative experiences where human connections And the strategic vision meet in a unique setting, on the shores of the Mediterranean.

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